Samuel works to broaden and deepen UQ's entrepreneurial initiatives within the University and with external partners. He leads marketing, communications and operations for the ilab Accelerator program, within the broader UQ Ventures suite of entrepreneurial programs and activities. Collaborating with internal and external stakeholders, Samuel develops informed and innovative engagement strategies. He also participates in the ilab Accelerator and other programs as a mentor and advisor. Samuel has interdisciplinary expertise in marketing, business, technology and entrepreneurship and has worked globally in business and marketing. He has also influenced national policy and practice in entrepreneurship in France.